Have you ever been judged because of your looks? Or rejected because your skin wasn’t perfect? The 4 women you are about to meet experienced negativity that have impacted their lives in a lot of ways simply because of a skin condition — acne.
Maxi-Peel encourages women with troubled skin: “Wag Mong Isuko Ang Laban!”
We see it every day, a lot of us have had acne at some point in our lives, but for these women, it’s the source of undying insecurity, causing them pain that goes beyond skin deep, scarring not only their faces but also their self-esteem.
And in a society where looks and aesthetic is very influential, the fight for respect and equality is a lifelong struggle for people with pimples. But that fight is a fight that Maxi-Peel is unwilling to give up. The brand’s mission is to amplify the voices of those who have been misjudged, ridiculed, and discriminated because of their acne through their newest campaign — “'Wag Mong Isuko ang Laban." (Don’t Give Up the Fight)
Maxi-Peel puts their brand on the line with a documentary campaign that follows 4 women from different walks of life in a 60-day journey with Maxi-Peel Exfoliant Solutions, capturing real progress, with real results in real time. The campaign begins with a heart-wrenching 60-second testimonial video of these 4 women telling everyone what society tells them every day.
“Alam mo Kata, mas maganda ka sana kung kasing kinis ng legs mo yung mukha mo.” Kata San Mateo, a digital marketing head and an aspiring artist, recalls a painful moment during her acne breakout. Teary-eyed, she continues, “Siyempre tatawa-tawa lang ako pero sa loob loob ko, sobra na.”
“Bakit siya ‘yung napiling host, eh ang dami niyang pimples?” Andrea Roces, a retail manager and an active humanitarian says pimples have affected her work and her credibility, damaging her self-esteem and self-belief, “The confidence I’ve built for many years, it all goes away.”